So, you are looking to get your website ranked in Google and you want to use the help of a Top SEO Consultant Miami. Your business is in Miami and you want to avail the services of someone based in Miami itself. You have heard that SEO will help your business and so you are willing to shell out money to generate more business. You understand that with a website you have created an online identity, but that isn’t enough.

Simply creating the signboard will not get people dropping into your store. You need to put it up strategically so that people start noticing it when they are scouting for a product or service similar to yours. Some of those who notice may eventually take notice and decide to drop in. A few of those might find something of interest to them and there you get your ROI on the signboard investment!

But what is this SEO? You don’t understand these jargons and words. Fret not. The SEO consultant does. It is a world of tools and techniques that are of interest to the marketing industry. You might hear the consultant use some of these words. So, it would help if you can familiarize yourself with some of these.

Attempted here are a few explanations of SEO terms and techniques to get you started:

Algorithm: It is a step by step instruction or a program used by search engines (like Google, Bing, Yahoo) to determine what pages to suggest for a given search string. So, when you type in “SEO consultant” during a Google search, the algorithm running behind determines what pages to throw up.

Authority site: This site is someone many people refer to, or quote from or cite in their websites. Due to the numerous references they receive, usually, people associate trust and a higher page-rank with them. Sites like Wikipedia, is an authority site.

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Black hat: it is a seo technique that uses aggressive tactics, strategies that focus on search engines without any regard to the human end user.

Content (text, copy): The part of a website that provides useful information and is of interest to the end user.

Back link (inlink, incoming link): Any link into a page or site from any other page or site.

Keyword research: Depending on the service or the product your business provides, keywords for your customers could be “Top SEO Consultant Miami,” “orthodontal dental clinic,” etc. There is some amount of effort that goes into determining what keywords customers use so you can appropriately apply them for targeting.

Landing page: When your link shows up in a SERP and a user clicks on it, the page that a user lands on is the landing page.

SERP (A search engine results page): is the list of results/links returned by a search engine in response to a keyword query. The page normally includes a list of items with titles, a link to the web page, and a few lines where the keywords have matched content within the page.

White hat: it is a SEO technique that focuses on human beings as the end user, in contrast to black hat techniques.

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