Are you selling local seo service? Do you want to get hold of a huge client portfolio? The good news is that this is practically possible now. The only thing you need to do is offer smart local service services pricing plans. When you define the pricing plan, then you are haunted by a number of questions. The question that haunts your mind the most is that you are not asking a fair price for your services and making a decision in this regard becomes an intimidating factor.
Things you need to remember when defining the local seo services pricing
- Define the minimum price:When you are offering local seo services, then first of all you need to define the minimum price. The most important thing is that you should not be willing to work below this price. This floor price will define the foundation of your pricing plan.
- Go for Matrix pricing:Never opt for straight package pricing plans because this approach will leave you with massive losses at the end of the day. The worst part is that you will have to work a lot harder as well. Try out the matrix pricing to define the prices for your seo services. When you have setup your Matrix, then it will not be a problem to get profits coming your way. For the matrix you will need some essential information. You will need the niche and the city in which your customer intends to rank. Once you have this information, you simply have to add up the two numbers. Moreover, you are all set to provide a quote to your client that will make you money as well at the end of the day.
Now there are certain steps that you need to follow to define Matrix Pricing. First, you will need to group the niche as per the difficulty level. The experienced local seo services already have a clear perception regarding the difficult and easy niches. However, if you are new to this, then you can even divide the niches into three tiers.
When you have placed the niches into the three tiers, then you have to define the baseline price for each tier. If the niche is difficult, then the charges will obviously be more for such a niche. You should create the tiers for the location as well. Place the cities into the tiers. The cities with huge population can go in the top tier and the ones with a small population can go in the bottom tier.
Next you should add the baseline price to the location tier as well. Finally as discussed above you will add the niche price to the location price. This approach will help you to charge your clients the appropriate price for your services.
However, before finalizing the local seo services pricing, make it a point to the audit the site as well and only then you should give out the quote to the client. This will help to avoid any misunderstanding.