Doctors can succeed in attracting more patients by constantly providing significant information about their practice and regularly updating it. Now the question arises how to update one’s data which is already on the website? The answer lies in Search Engine Optimization. Get Social media for physicians done for your website by a reputed company. They will use numerous techniques including exclusive content writing to rate your website sufficiently higher than the others on Google’s front page. In layman’s language, you’ll get a higher PR. Patients searching for your practice area will then contact you and eventually your patient count will rise.
Online marketing and social media together have made the lives of doctors worldwide a lot more flexible. The operating cost of setting up a hospital, multiple offices, teaching and conferences have drastically come down. All the information a patient seeks is now just a few clicks away. Social media has built such a reputation that it connects patients with relevant doctors after the office hours and on weekends.
Quite simply stated, social media matters to your practice, because it allows you to connect with more patients and when you connect with more people in your community, you are giving yourself and your clinic the opportunity to serve more people. Begin by determining who you want to reach, who is your ideal patient, and then jump into social media with both feet. Who do you want to connect with?
women and men use social media on 4 main platforms.
1- Facebook has 67% of all internet users liking and posting to each others walls and is most popular with 18-49 year old sector. Looking for patients 50-64 years of age? About 50% use Facebook and about 33% of the 65 and over crowd. Those are a lot of demographics to choose from. Facebook is the most popular platform that reaches the largest demographic of people, I advise clients to use Facebook, plus another platform or two that they enjoy participating in.
One of the keys to connecting with your ideal patients on Facebook is to use your personal page. Business pages no longer scroll in users news feeds as the did previously, they only scroll in the pages feed which is a small button on the lower left column. Historically only paid ads appear in the main feed on Facebook. Using your personal page with your name gives you more freedom to connect as you can see what your friends are posting and comment on their posts and pictures as well.
2- Twitter has roughly 16% of Internet uses hooked. Twitter has the highest number of under 17 years old users and the lowest number of over 65 users, with the rest of the statistics closely mimicking Facebook.
3- Instagram is growing in popularity, especially with businesses, and has roped in 13% of Internet users. Of those users 24% are under 18, about 65% are 18-35.
4- Pinterest is phenomenally popular with women, and even more specifically Moms. Pinterest carries 15% of internet users. Interestingly enough, 30% of users have household income of over 100k. Pinterest also boasts the highest number of referrals to websites of the pins that are posted.
Becoming a doctor is a great thing when your passion is to help people by saving their lives. It is evident from the fact that doctors today, using the most advanced and cutting edge technology are able to save many more lives. There are numerous doctors who do not fully understand the concept of social media which can improve the count of patients at their respective clinics. Social media for physicians plays a vital role when it comes to marketing your practice and fetching more patients.
Connecting with your patients outside the hospital or clinic can be an uphill task. A lot more doctors use Facebook, Medical Blogs and even Twitter accounts to contact their patients. This is proving to be beneficial as the doctors are pretty well marketed and they can provide in-depth knowledge of their practice area via these social networking sites. Apart from this, doctors can use various cost-effective methods to stay connected with their current patients.
Many patients today are social media friendly. They make good use of the Social media for physicians to find correct information regarding their disease, symptoms, treatment procedure and a relevant doctor. Making full use of the opportunities presented by these social networking sites, doctors should follow their passion of saving people’s lives.