Every business does not have a technology team to do SEO for them. They hire the services of a SEO company instead. Outsourcing for budgetary reasons is common among small and medium enterprises. But businesses that sell products may not have the required know-how to gauge a SEO company on their service quality. In Miami itself, there are several companies that provide SEO Service for Miami Businesses.
While it is not possible and not required for you to be an expert in the field to hire an SEO expert, it does not look good if you come across as someone who doesn’t know what he wants.
By asking the right questions, you ensure that you are hiring the right service that will pay dividends for your business in the short term and long term. Additionally, you give them an impression that you can’t be misled.
To begin with, evaluate a few points about them. Send them a questionnaire to fill. Some of the questions that you would want a top SEO service provider in Miami to answer for your benefit are listed below:
- Can you provide us a list of your past and present clients? Can we contact them?
This should not be a problem with most companies. If they are in the business and have built a clientele, they should be able to share that information with you. Get in touch with them, if that is allowed. Hearing from them about the service they have received will help you understand what to expect.
#1 SEO service provider for Miami businesses
In addition, do a little bit of search on the “client” too, to know how good their site is, on SEO terms. If the site is easily navigable and has free-flowing information, if the content is of quality and can be deemed an authority in its niche, etc are questions that you would want to ask.
- How do you measure the success of your SEO strategy? How can it help a company like mine?
A good company will generally offer no explicitly stated guarantee. Each business caters to a niche and may require tweaking a few rules to achieve the same results. In general, SEO takes times. A company should be using tools to understand which keywords are hitting the engine, which again may vary from time to time depending on the business.
- Most customers use internet to search for local businesses online. Can you localize the SEO for us?
Clients no longer lookup Yellow Pages or a telephone directory when searching for businesses. They usually use the internet or mobile to go online and lookup Google maps. A top local SEO service company based in Miami or a #1 SEO service provider for Miami businesses will be able to deliver according to your specifications.
- Do you use any Third Party tools to gather data? How do you analyze results?
Other than Google Analytics, there are softwares like SEMRush, Ahrefs, etc. Take note of what tools they mention and get your facts right about it.