Understand the Local Search Ranking Factors
Keyword search is a hot trend nowadays among marketers because they target particular keywords to drive maximum traffic. Actual keywords are just like gold for marketers, and these are based on actual results. The never-ending quest of the new and fresh keywords forces search marketers to target relevant keywords for PPC and SEO efforts. Keywords play an important role in the google website ranking. People often find keywords for their websites from the given sources:
- Third-party marketing tools
- Examination of competitor sites
- Brainstorming keyword sessions
These approaches are based on hunches, and they often lack the actual keywords that are appropriate and prove to drive sales and real traffic to a website. You can get the services of local business SEO.
The keyword status reveals whether a keyword is active or not. If your selected keyword is not giving you desired results, then this keyword is not an actual keyword. Your keyword status tells you whether your keyword is displaying your ads to target customers. Your keyword may have one of the three states, such as:
- Showing advertisements
- Not showing advertisements because you have removed or paused a keyword, campaign or ad group
- Not showing advertisements because your keyword or account has an issue.
Secret Sauce of (not provided) Keyword
Data of landing page is great to see the actual keywords. You can see the data and link up the Google Analytics account to the console data of Google search. As you associate the Google Analytics property with the site in your console account, you can analyze search console information in the analytics report of Google. If you are trying to rank your website in Google, you have to understand local search ranking factors:
- Google Provide Keyword Data for AdWords Advertisers: In short, if you want to get data without any interruption, you have to pay money. Google is selling advertising and can’t afford to isolate their customers. It is a bitter truth that the Google doesn’t care to send full data to the owner of a website who receives traffic. If you can’t advertise, you will lose.
- Google is not concerned about the privacy of its visitors who click on ads: The Google introduced (not provided) for the protection of the privacy of users, but this policy is not applied on visitors who foolishly click on the ads on Google. There is no rule for the violation of their privacy.
- Limited Proportion of Data is Keyword (not provided): The actual amount of (not provided) data may vary in each industry. Google have no obligation to report data for a particular industry because of its monopoly on the biggest search market.
Keyword (Not Provided)
Keywords searchers in the Google often discover that your website is performing well for your business. When you try to use Google analytics, it will report that majority of your search traffic use a key phrase and this keyword is reported as (not provided). You may wonder what does it mean because you terribly want to know phrase because 97% of your traffic is driven from this particular keyword.
Keyword (not provided) means that Google is not sharing this data with you. Google do it to protect the privacy of searchers. If you are unable to see the particular keyword, you have to search a new matrix to understand if you are getting high-quality traffic from Google. You can consider the landing page because it is a good indicator to know the intention of searchers. The file name can be a good clue for you to know about the exact keyword.
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