Google places optimization is helping businesses including pizzerias, restaurants, hair salons, construction, schools and day cares to reach visualization in their community especially as business websites today are designed to more than just provide discount coupons and business updates. Read more to learn how your business can prosper through local business Internet marketing utilizing Google Places.
With the onset of the new internet age Local businesses are increasingly using Google Places optimization to reach and provide services to their local community to achieve better business returns. In the past Local Miami Internet Marketing relied of the trusted Yellow pages to reach local communities but the days of the Yellow pages and snail mail bulk mailings and flyers and newspaper advertisements are nearing the end and have been taken over by local internet marketing via search engines such as Google and Yahoo.
To see this shift you only have to look at the size of your current yellow pages compared to the same yellow pages from a few years ago. The difference is undeniable. The Size of the Yellow pages book has reduced substantially and the thickness due to the number of pages has fallen dramatically. What has prompted this change, well its easy those same businesses who used to advertise in the Yellow pages have decided that their money is better spent developing and marketing a website instead.
People are becoming more and more clued on about the internet and its potential and are increasingly using mobile technologies which allow them to access the internet whilst on the move via mobile devices such as iPhones, Blackberries and Android phones as well as laptops with wireless broadband technology which means that people can access local business websites and local business information wherever they are and no longer have to wait until they get back or to the office before they can search for the website, contact information or investigate the services a particular business or company has to offer.
A better approach
The internet is now part of popular culture and is far more advanced than it was ten years ago. Today there is the addition of social media sites such as Facebook, which has a huge number of subscribers. Don’t you think as part of your local internet marketing campaign that you should be taking advantage of this?
What kind of video should you have?
There are many possibilities here. Do you currently have a website advertising your business? If you do then you may have sales pages within the site. Studies have shown that people prefer to view video than read text. You need to keep this in mind when doing local internet marketing.
You could have those dry static text sales pages turned into video sales pages. Imagine your sales message coming alive with speech and visuals. Think of the potential here. It truly is some of the best Local Miami Internet Marketing you will find available to you. If you have a product, then why not demonstrate it on video. People who are interested in your product or similar products will be only too appreciative of the fact you have taken the time to showcase this.
Promoting your video
Once your video is created it is time to embark upon a video marketing campaign. This is not as complicated as it may sound. Essentially you want to upload your video to YouTube and then target local customers in your area.
You could share the video via Facebook and Twitter. Both sites will have local area targeting. For an extra local internet marketing boost you could go to a page about your area and add a comment as well as your video. It all goes towards getting your message out there and getting publicity locally for your business.
Local business targeting
If you are looking for local customers then your video should target this. In order to do this as part of local internet marketing, you need to add details of your location to your video. When you upload it to YouTube you should mention your location in the title and description of your video. This will also serve you well in the search engines as part of local seo, because when people type in their town or city and what they are looking for, your video will show up.
Local Internet Marketing Can Help Your Search Engine Optimization
Getting traffic to your local business is more than just uploading a website. Think of it like this, simply having a shop is no good you need to let your customers know that you are there and more importantly when your customers are looking for products and services that you already provide to make sure they can find you, so that you enjoy the profit and repeat business instead of your competition.
Google places optimization is a means of achieving this but achieving Google places optimization can be quite technical, not to say that you couldn’t do itself because that just isn’t true, there are loads of local business owners out there that are doing just that but it will take a little work. Once you get used to it and have done it a few times it will become easy and almost second nature, however to someone new to the internet it can be a little confusing but don’t be disheartened because if you give it a try you will start to see results very quickly and so it will be well worth the effort you put in, so make sure you give it a try.
On the other hand if your business takes up too much time for you to be learning new internet skills then don’t worry as there are highly trained professionals at hand to help you take advantage and achieve your local business internet marketing goals. They achieve this by funnelling crawlers using specific keywords strategically placed on your website that are related to your business to optimize your website on the search engines. People search for all kinds of things on the internet and whenever someone is searching for a product or service that you provide via a related keyword. Optimization will help to display your website there in front of them so that they can click on your website and see the product and services you provide that they are interested in.
In this modern age it is very important for Local Miami Internet Marketing owners to understand the importance of internet based marketing and the positive impact it can have on their business. Local business owners are using integrating Google places optimization into their local marketing and advertising campaign to strengthen their business and keep up to date with modern times. The internet today is essential as was yellow pages years before. Through Google places optimization you can boost your local business website to page 1 for services in your local area.
We are at a turning point in terms of Google and search engine advertising. In the past companies have focused on getting ranked onto page 1 for specific keywords all around the world, even though their businesses are small and only cater to a local community thinking that this was the only real way to succeed on the internet. However businesses are finally beginning to realise that local search engine advertising works even better than national advertising and marketing because it specifically targets their potential customers.